Case Study
Jalon Therapeutics : a Compelling Brand and Fundraising Initiatives for a Biotech Pioneer
Company Overview
Jalon Therapeutics, founded in 2021 by a team of esteemed scientists and clinicians, focuses on developing innovative therapies targeting vital tumour signalling pathways. The company’s leadership team is composed of seasoned scientists, physicians, and executives with experience in managing biotech companies and in bringing innovative drugs to market. The company is rooted in pioneering fundamental research and clinical investigations from INSERM laboratories and Saint-Louis Hospital in Paris.
The Challenge
Despite its groundbreaking research on « non-oncogene addiction » (NOA) and promising drug candidate JRT39, the company faced significant challenges. It lacked a cohesive brand identity, an informative website, and effective marketing strategies, which made it difficult to engage with potential investors and stakeholders. They approached me for assistance not only to devise a branding strategy but also to implement it effectively.
My primary responsibilities included:
- Creating a comprehensive brand identity and positioning that accurately reflected Jalon’s mission and scientific expertise.
- Developing and launching a user-friendly website to communicate their research and innovations effectively.
- Establishing a strategic marketing plan to promote participation in key industry events and secure necessary funding.
- Optimizing their LinkedIn presence to enhance brand awareness and connect with potential partners and investors.
What I did
- Brand Development: Conducted extensive research to understand Jalon’s unique value proposition and the complexities of their scientific focus. Created a brand identity that included a logo design and brand strategy, visually representing their work on protein-protein interactions. This identity was designed to be comprehensible and appealing to both scientific and non-scientific audiences.
- Website Creation: Developed and launched a modern, informative website that showcased Jalon’s mission, research initiatives, and the capabilities of its drug candidate, JRT39. The website serves as a critical communication tool for stakeholders.
- Strategic Marketing Consulting: Designed a marketing strategy with objectives for attending key industry events to raise awareness and secure funding. Collaborated with the team to establish and optimize their marketing tools and dashboards, enabling data-driven decision-making and tracking of key metrics.
- LinkedIn Engagement: Developed a plan to leverage LinkedIn for organic growth, engaging potential investors and collaborators. Created content highlighting their research achievements, updated JRT39, and offered insights into non-oncogene addiction.
- Pitch Deck Optimization: Assisted in refining their pitch decks to effectively communicate Jalon’s mission and value proposition to diverse audiences, including investors, industry experts, and potential collaborators.
The efforts led to significant achievements for Jalon Therapeutics
- Jalon TX successfully raised nearly €2 million in funding, which is crucial for advancing their research and development efforts.
- The compound JRT39 has progressed to advanced preclinical development, positioning it as a promising candidate for treating difficult-to-treat cancers.
- Additionally, the company’s LinkedIn page has grown organically to over 300 followers, and the leadership team is actively engaging with the community. This enhances Jalon TX’s visibility and involvement within the biotech sector, which can be particularly challenging in a scientific context.
