Developing and implementing a comprehensive marketing strategy

My primary task was to develop and implement a comprehensive marketing strategy to generate leads, enhance brand visibility, and support the founder in establishing the agency’s online influence. This required shifting from cold emailing campaigns to a broader demand generation approach aligned with the agency’s new identity.

• Demand Generation Strategy: I developed and executed a strategy focused on attracting premium brands. This included creating targeted marketing campaigns and content tailored to potential clients’ needs.
• Content Marketing Strategy: I formulated a content marketing strategy that positioned YouLoveWords as an authority in content creation for premium brands, emphasizing high-quality content and storytelling.
• Campaign Management: I managed and optimized various marketing campaigns across platforms like Meta, LinkedIn, and Twitter. We also tried Native advertising, media buying, and competitor piggybacking. We included A/B testing to refine messaging and improve engagement rates in everything we did.
• Website Redesign: I led the redesigning of the agency’s website to enhance user experience, ensuring that it effectively communicated its value proposition and showcased client success stories.
• Account-Based Marketing and Lead Management Implementation: I implemented HubSpot to streamline lead management processes, set up automated workflows for lead nurturing, and established a structured approach to lead qualification. I also briefly worked with account-based marketing software to personalise prospect-facing content and target companies that fit our ideal customer profile.