Case Study
Elevating Geoconcept's Digital Marketing Strategy and Positioning in the Gartner Magic Quadrant
Company Overview
Geoconcept is a leading provider of innovative software solutions for field service management, leveraging geographic information systems (GIS) to optimize operations across various industries.
The Challenge
The company sought to enhance its digital presence, streamline lead nurturing processes, and improve its positioning in the market.
Geoconcept faced challenges in improving its online visibility, lead acquisition, and overall marketing effectiveness. The company wanted to enhance its website, increase conversion rates, and establish itself as a recognized leader in the field service management sector. Additionally, there was a need to align the marketing strategy with the company’s goals of being positioned in the Magic Quadrant by Gartner®.
My role
As the digital marketing lead, I was responsible for a comprehensive strategy that included:
- Creating and optimizing landing pages to enhance user experience and increase conversions.
- Managing digital marketing campaigns and content to improve brand visibility and engagement.
- Redesigning the company website to reflect Geoconcept’s innovative solutions and drive traffic.
- Conducting A/B tests to refine marketing approaches and improve conversion rates.
- Implementing paid acquisition strategies and optimizing SEO efforts for better reach and engagement.
- Crafting product messaging and onboarding processes to enhance user understanding and engagement.
- Redesigning the lead nurturing and lead scoring processes to improve lead qualification and conversion rates.
- Implementing HubSpot to streamline marketing operations and data management.
- SEO and Content Optimization: Improved SEO strategies for the top five keywords, resulting in enhanced organic traffic and visibility.
- Lead Nurturing Revamp: Redesigned lead nurturing processes to better engage potential customers and move them through the sales funnel effectively.
- A/B Testing: Conducted systematic A/B testing on landing pages and email campaigns to identify the most effective strategies for increasing conversion rates.
- International Team Management: Provided guidance and leadership to the digital marketing team in China and India to ensure the successful execution of local marketing initiatives.
- Cost Reduction: Optimized paid acquisition campaigns, resulting in a decrease in customer acquisition cost and cost per click in EMEA campaigns.
- Support in Gartner Quadrant Positioning: Developed and executed strategies that contributed to Geoconcept’s successful positioning in the Magic Quadrant for Field Service Management by Gartner®, elevating the company’s industry recognition.
Achievements :
- Significant improvements in SEO, ranking the top five keywords within five months.
- Successfully enhanced lead nurturing processes, resulting in a higher lead-to-customer conversion rate.
- Increased website conversion rates, positively impacting overall sales.
- Reduced customer acquisition costs and cost per click on EMEA campaigns, improving marketing efficiency.
- Helped secure a position in the Magic Quadrant for Field Service Management by Gartner®, solidifying Geoconcept’s reputation as an industry leader.
