New brands entering France must navigate strong consumer loyalty to local brands and often face a cautious approach to foreign brands. Understanding local expectations, building trust, and providing clear value are essential. Additionally, French customers often value high-quality customer support and clear, privacy-compliant data practices.

French consumers tend to appreciate transparency, high-quality customer service, and clear language in marketing. Regulatory differences include strict advertising rules and data privacy laws, like GDPR, which impact how you collect and handle customer data. Emphasizing quality, trust, and local relevance is essential to effective French marketing.

I have experience working with a diverse range of industries, including technology, software, healthcare, e-commerce, education, and professional services. My focus is on partnering with companies that are looking to drive growth, whether they are startups, scale-ups, or established enterprises.

I adapt my strategies to fit the specific needs of each client, regardless of their size. For startups, I emphasize rapid market entry and customer acquisition strategies, while for larger organizations, I focus on optimizing existing marketing processes and enhancing overall performance. My goal is to provide tailored solutions that align with your business objectives, regardless of the industry or company size.

It will depend on your target persona (demographic and psychographic). Popular channels in France include Facebook, Instagram, YouTube, and LinkedIn, alongside Google Ads. While these channels are similar to other markets, French consumers tend to favor platforms like Le Bon Coin for classified ads and may be more receptive to in-depth content on LinkedIn and YouTube for certain products.

I’ll start by assessing your existing content, identifying elements that need localization, and aligning them with French consumer preferences. This includes everything from language to visuals to tone. We’ll conduct competitor and audience analysis to refine our approach, ensuring campaigns speak directly to the French market’s values. I sometimes outsource copy to trusted french copywriters.

My onboarding process with new clients is designed to ensure a smooth transition and a solid foundation for our collaboration. Here’s what it typically involves:

1. Initial Consultation: We start with a detailed conversation to understand your business, goals, and challenges. This helps me gain insights into your current marketing efforts and identify areas where I can provide support. This also allows both of us to make sure that we are respectively a good fit.

2. Assessment of Existing Strategies: I conduct a thorough review of your existing marketing strategies, tools, and performance metrics. This assessment allows me to pinpoint strengths, weaknesses, and opportunities for improvement.

3. Goal Setting: Together, we establish clear, measurable objectives aligned with your overall business goals. This step ensures that we have a shared vision for success and a roadmap to achieve it.

4. Customized Strategy Development: Based on our discussions and assessments, I develop a tailored marketing strategy that outlines the key initiatives, timelines, and deliverables. This strategy serves as our blueprint for collaboration.

5. Kick-off Meeting: We hold a kick-off meeting to present the strategy, discuss roles and responsibilities, and establish communication protocols. This meeting sets the tone for our partnership and ensures everyone is on the same page.

6. Access to Tools and Resources: I guide you through the necessary tools and platforms we'll be using, ensuring that you and your team are comfortable with them. This may include setting up analytics, CRM systems, or project management tools.

7. Regular Check-ins: I schedule regular check-ins during the initial phase to address any questions or concerns, review progress, and make any necessary adjustments to our approach.

By following this structured onboarding process, I ensure that we start our partnership with clarity, alignment, and a shared commitment to achieving your growth objectives.